Prizes given by TV

A group of TV companies was surveyed to discover trends in the type of competition prizes given in the period 1990-2002.Cash prizes were excluded from the survey.
By far the largest percentage of prizes given in 1990 were connected to the home(fully fitted kitchens and household goods).These accounted for 50% of prizes in 1990 but had fallen fairly sharply to 30 in 1996 with a dramatic drop to 9% in 2002.It is possible that as consumer goods became more affordable over the decade,they became less attractive as prises.This can also be said of expensive cars where the number offered as prizes dropped by a half over the same period.
In contrast,extended travel(luxury cruises and round-the-world tickets) rose significantly between 1990 and 1996 and has increased sharply since then to account for approximately 60% of the total in 2002.The number of second homes given away doubled between 1990 and 1996 but has only risen slightly since then perhaps confirming that people prefer to travel rather then stay in their country of origin.
The opposite trend can be seen in the number of prizes which offer the chance to meet a famous person where the figure fell by a third between 1990-1996 and then dipped dramatically to 1% in 2002.
The popularity of designer clothes as prizes has fluctuated during the decade,rising steeply between 1990 and 1996 and then falling to half the 1996 level by 2002.
Over the last 12 year there has been a shift away from consumer item offered by TV companies towards prizes promising a more luxurious life away from a home.It could be argued that the popularity of prises is in direct relation to the standard of living and media promotion of items as desirable or non-desirable.